The Strategy Concept and Process: A Pragmatic Approach

Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.
ASIN: 0134588940
VSKU: 56JTFY003MMW_ns
Condition: Good
Author/Artist:Hax, Arnoldo C.|Majluf, Nicolas S.
Binding: Hardcover