The Seven Keys to Managing Strategic Accounts

Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this how-to book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationship-crippling disasters. Placing its total focus on the design and implementation of cost-effective strategic account management programs, this hands on book provides: A world-class competency model for strategic account managers Techniques for developing a program to manage and grow "co-destiny" relationships Examples and cases from Honeywell, 3M,and other leading corporations
ASIN: 0071417524
VSKU: 56JUHI00134T_ns
Condition: Acceptable
Author/Artist:Sallie Sherman|Joseph Sperry|Samuel Reese
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This book is a well used but readable copy. Integrity of the book is still intact with no missing pages. May have considerable notes or highlighting. The dust jacket or box shows normal wear and tear. Cover image on the book may vary. Ships out quickly in a secure plastic mailer!