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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

Regular price $12.24 USD
Regular price Sale price $12.24 USD
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A professor of marketing and successful consultant shares a decade of research on marketing strategies, using examples from Virgin Atlantic, General Electric, Procter & Gamble, and Staples to show which techniques work, and which do not.
ASIN: 0684864673
VSKU: 56JTFR0025TX_ns
Condition: Very Good
Author/Artist:Day, George S
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book is in excellent condition. Pages are unmarked. Book may have minimal writing inside cover or on cover pages. The dust jacket or box is clean and undamaged. Cover image on the book may vary. Ships out quickly in a secure plastic mailer!
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