The Business of Culture: Strategic Perspectives on Entertainment and Media (Organization and Management Series)

The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.
ASIN: 0805855823
VSKU: 56JPY7000UK8_ns
Condition: Acceptable
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Readable copy. Pages may have considerable notes highlighting. May have varying covers. Fast Shipping - Mailed in plastic mailer!