STRATEGY For Everybody

This book can help managers communicate 'What is Strategy' throughout their organizations. STRATEGY For Everybody is a purpose-driven approach to strategy based on eleven simple principles. Those eleven principles will help everyone better understand the real meaning of strategy. Dr. Gerard Danford: MBA - The London Business School (UK), PhD - Helsinki School of Economics (Finland) and B.Sc. Engineering CCSU (USA). Dr. Danford has 20 years of experience successfully consulting multinational companies on strategy & 20 years experience teaching MBA & Executive MBA students in USA & Europe. Purpose-driven Strategy Creates a common understanding of where the organization is going (vision), why it's going there (purpose), how it's getting there (individual contributions), and what's different about how that's being done (implementation). Without purpose; organizations often fail in strategy execution. Themes Covered TRUST: How to increase levels of trust? RESOURCES: How to deploy resources effectively and efficiently? ENVIRONMENT: How to adjust, and adapt to rapidly changing conditions? CHANGE: How to manage the change process successfully? PROFIT: How to invest that profit in the present... and for the future? COMPETITION: What battles to fight and not to fight? GLOBALIZATION: Deciding which game (product/service), and which playground (market) to play in? GROWTH: How to achieve balanced growth? PLANNING: How to precisely define the contribution of each component in the plan? TEAMWORK: How to precisely define individual team members contribution and build consensus? LEADERSHIP: How to gain trust (belief) in an uncertain strategy, which may deliver everyone safely to the final destination?
ASIN: 171773958X
VSKU: 56JUHI001323_ns
Condition: Good
Author/Artist:Danford, Gerard
Binding: Paperback