Selling: Building Partnerships

Selling: Building Partnerships 9e remains the most innovative textbook in Selling with its unique role plays, mini-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies. This is followed by thorough discussion of the salesperson as manager and how planning and continual learning enable effective selling and career growth. This market-leading textbook has been recently updated to include McGraw-Hill's Connect and SmartBook (available Summer 2016).
ASIN: 0077861000
VSKU: RDV.0077861000.A
Condition: Acceptable
Author/Artist:Castleberry, Stephen|Tanner, John
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This book is a well used but readable copy. There is writing on the book page's exterior. Integrity of the book is still intact with no missing pages. Heavy highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.