Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns

The best products in the world will fail if they don't have a good marketing plan to spell out exactly how their creators will generate new and continuing sales. Powerhouse Marketing Plans reveals, for the first time, the marketing plans that drive sales for some very well-known products. The book identifies the traits common to these and all other successful plans, and the author provides insightful analysis and a practical framework for applying them to any product in any market. Powerhouse Marketing Plans lets readers hone in on what has worked (and not worked) at leading companies such as Energizer, L'eggs, Philips, Gel Tech (Zicam(r)), and others. The examples illuminate great strategies in action, and show how to maximize market research initiatives such as phone surveys, ethnographic studies, focus groups, online surveys, trade research, and more. Whether introducing a new product or creating awareness of a brand extension, marketing and business professionals in all industries will find this a thorough, unique, and indispensable resource.
ASIN: 0814472192
VSKU: RDV.0814472192.G
Condition: Good
Author/Artist:Johnson, Winslow \"Bud\"
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.