Net Gain: Expanding Markets through Virtual Communities

Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.
ASIN: 0875847595
VSKU: 56JUHI000W0Y_ns
Condition: Very Good
Author/Artist:Hagel III, John|Armstrong, Arthur G.
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Book is in excellent condition. Pages are unmarked. Book may have minimal writing inside cover or on cover pages. The dust jacket or box shows normal wear and tear. Cover image on the book may vary. Ships out quickly in a secure plastic mailer!