My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
ASIN: 0844231010
VSKU: RDV.0844231010.G
Condition: Good
Author/Artist:Hopkins, Claude
Binding: Paperback