Marketing

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.
ASIN: 0072434031
VSKU: RDV.0072434031.G
Condition: Good
Author/Artist:Eric N. Berkowitz|Roger A. Kerin|Steven W. Hartley|William Rudelius
Binding: Hardcover