Marketing 2016

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.
ASIN: 1285858344
VSKU: 56JPTJ0002CG_ns
Condition: Acceptable
Author/Artist:Pride, William M.|Ferrell, O. C.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: The cover may have stickers or sticker residue on it. This book has worn corners from use. The pages show normal wear and tear. This book either has curled pages or is slightly warped. May have varying covers. Fast Shipping - Mailed in plastic mailer!