In Search of Good Medicine

Hardcover. As the American healthcare system sorts out the ramifications of healthcare reform, patients have quietly reinvented the healthcare decision-making process, refining their own roles and changing their expectations of the people and organizations they turn to for care. To attract and engage these empowered, self-directed patients, healthcare marketers will need to overcome their addiction to outdated strategies and tactics, and to make significant behavioral changes in the way they go to market. In this book, healthcare marketing veteran, Mark Shipley, provides an executive overview of the new realities, and offers a proven protocol for positioning organizations to be competitive in the new marketplace.
ASIN: 1495116611
VSKU: 56JUHA000O0N_ns
Condition: Good
Author/Artist:Mark D. Shipley
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This book is in good condition with very minimal damage. Integrity of the book is in good condition with no missing pages. Pages can have minimal notes or highlighting. Cover image on the book may vary. Ships out quickly in a secure plastic mailer!