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Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs
Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs
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Since more and more attention is being focused on customer value management, it is important to have a resource that synthesizes many bodies of research about how to obtain and interpret customer satisfaction data. Vavra provides rationale, identifies opportunities, and suggests specific programs to improve the measurement of customer satisfaction in your organization.
ASIN: 0873894057
VSKU: 56JTFY003PQA_ns
Condition: Acceptable
Author/Artist:Vavra, Terry G.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This book is a well used but readable copy. Integrity of the book is still intact with no missing pages. May have considerable notes or highlighting. Cover image on the book may vary. Ships out quickly in a secure plastic mailer!
ASIN: 0873894057
VSKU: 56JTFY003PQA_ns
Condition: Acceptable
Author/Artist:Vavra, Terry G.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This book is a well used but readable copy. Integrity of the book is still intact with no missing pages. May have considerable notes or highlighting. Cover image on the book may vary. Ships out quickly in a secure plastic mailer!
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