How to Grow Your Business on the Internet, 3rd Edition

Written for businesspeople, this best-selling book tells how to plan; start, and expand your business on the Internet and the Web. It gives you step-by-step instructions, tested by thousands of people who read this book's earlier editions and applied its strategies for their own companies. Greatly expanded, this edition provides new sections on: creating Web storefronts; writing marketing copy for the Web, generating publicity, creating Web site press centers, using search engines effectively, solving intranet problems, implementing an extranet, using electronic lettershop services, renting email lists, selecting a Web site host, attracting Web visitors using a Pre-Flight Checklist, increasing traffic with a Traffic-Building Battle Plan, fixing stealth pages, using smart cards and electronic shopping carts, billing Web charges to 900 numbers, using electronic payment methods, creating Web catalogs, using Open Buying on the Internet (OBI), preparing for Web page piracy, tracking Web visitors, applying direct marketing techniques to the Web, and designing effective banners.
ASIN: 1576101711
VSKU: RDV.1576101711.A
Condition: Acceptable
Author/Artist:Emery, Vince
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This book is a well used but readable copy. Integrity of the book is still intact with no missing pages. May have notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.