Green Marketing: Challenges & Opportunities for the New Marketing Age

Green Marketing: Challenges & Opportunities was published in 1993. An updated version entitled, The New Rules of Green Marketing, 2010 is now available for order at Amazon.com and other booksellers. This old edition offers information on how and why consumers buy green and how companies can strategise and develop profitable environmentally responsible products. Includes demographics, psychographics and buying behaviours of green consumers, market identification and strategic development with a list of business and consumer resources.
ASIN: 0844232505
VSKU: RDV.0844232505.A
Condition: Acceptable
Author/Artist:Jacquelyn A. Ottman|Hubert H. "Skip" Humphrey Iii
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This book is a well used but readable copy. This is an ex-library book with stickers and markings. Integrity of the book is still intact with no missing pages. May have notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.