Four Pillars of Politics: WHY SOME CANDIDATES DONT WIN AND OTHERS CANT LEAD (Lexington Studies in Political Communication)

The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book―fear, national narcissism, consumerism, and religion―serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.
ASIN: 1498507247
VSKU: 56JTFY003TFA_ns
Condition: Good
Author/Artist:Kitchens, James T.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This book is in good condition with very minimal damage. Integrity of the book is in good condition with no missing pages. Pages can have minimal notes or highlighting. Cover image on the book may vary. Ships out quickly in a secure plastic mailer!