Crafting and Executing Strategy: Text and Readings with Online Learning Center with Premium Content Card

Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why. Thompson's coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.
ASIN: 0073023078
VSKU: RDV.0073023078.G
Condition: Good
Author/Artist:Thompson, Jr., Arthur A|Strickland III, A. J.|Gamble, John E
Binding: Paperback