Consumer Economics: Issues and Behaviors, 2nd Edition

This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world--all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion. Anyone interested in consumer behavior.
ASIN: 0131590499
VSKU: 56JPTK000HGQ_ns
Condition: Acceptable
Author/Artist:Goldsmith, Elizabeth B
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: There may be stickers, sticker residue, or writing on the cover. Some corner dings. This book has small watermarks on cover. This book has a small tear on the cover or pages. The pages show normal wear and tear. There is light highlighting or handwriting through out the book. This book either has curled pages or is slightly warped. May have varying covers. Fast Shipping - Mailed in plastic mailer! This book has slight spine separation.