Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
ASIN: 0077294106
VSKU: 56JR8Z0007DJ_ns
Condition: Acceptable
Author/Artist:Hawkins, Delbert|Mothersbaugh, David
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: There may be stickers, sticker residue, or writing on the cover. This book has very heavy wear on the cover Some corner dings. This book has a small tear on the cover or pages. The pages show normal wear and tear. There is heavy highlighting or handwriting through out the book. This book either has curled pages or is slightly warped. May have varying covers. Fast Shipping - Mailed in plastic mailer!