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Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)
Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)
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CONSUMER BEHAVIOR is a 4-color undergraduate (and graduate) consumer behavior text. The major purpose of the this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.
ASIN: 0256218951
VSKU: RDV.0256218951.A
Condition: Acceptable
Author/Artist:Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A.
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This book is a well used but readable copy. There is writing on the book page's exterior. Integrity of the book is still intact with no missing pages. May have notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
ASIN: 0256218951
VSKU: RDV.0256218951.A
Condition: Acceptable
Author/Artist:Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A.
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This book is a well used but readable copy. There is writing on the book page's exterior. Integrity of the book is still intact with no missing pages. May have notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
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