Business-to-Business Marketing (SAGE Advanced Marketing Series)

The Second Edition of Business-to-Business Marketing offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined: Featuring updated case studies and a range of new examples Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability Extended coverage of Key Account Management Online lecturer support including PowerPoint slides and key web links Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies.
ASIN: 1849201560
VSKU: RDV.1849201560.G
Condition: Good
Author/Artist:Brennan, Ross|Canning, Louise|McDowell, Raymond
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.