Business Marketing: Connecting Strategy, Relationships, and Learning

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
ASIN: 0073529907
VSKU: 56JPTD000O70_ns
Condition: Acceptable
Author/Artist:Dwyer, F. Robert|Tanner, John
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Readable copy. Pages may have considerable notes highlighting.