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Agribusiness Marketing: The Management Perspective
Agribusiness Marketing: The Management Perspective
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A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book provides a broad overview of marketing knowledge and skills, emphasizing a microeconomic perspective. It examines the impact of technology-induced changes on production practices and provides extensive coverage of food/fibre system operation, marketing performance and marketing management in an agribusiness firm.
ASIN: 0130194808
VSKU: RDV.0130194808.G
Condition: Good
Author/Artist:Bejerlein, James G.|Woolverton, Michael W.
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This book is in good condition with very minimal damage. There is writing on the book page's exterior. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
ASIN: 0130194808
VSKU: RDV.0130194808.G
Condition: Good
Author/Artist:Bejerlein, James G.|Woolverton, Michael W.
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This book is in good condition with very minimal damage. There is writing on the book page's exterior. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
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