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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
ASIN: 0324321430
VSKU: RDV.0324321430.G
Condition: Good
Author/Artist:Shimp, Terence A.
Binding: Hardcover
ASIN: 0324321430
VSKU: RDV.0324321430.G
Condition: Good
Author/Artist:Shimp, Terence A.
Binding: Hardcover
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