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Advertising: A Framework
Advertising: A Framework
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In this supplemental textbook, Lane (University of Georgia) and Russell (Piedmont College) examine the core components of contemporary advertising in an environment of marketing and promotion diversity and specialization. Annotation c. Book News, Inc., Portland, OR (booknews.com)
ASIN: 0130852201
VSKU: RDV.0130852201.G
Condition: Good
Author/Artist:J. Thomas; Russell Thomas Lane, W. Ronald; Russell
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
ASIN: 0130852201
VSKU: RDV.0130852201.G
Condition: Good
Author/Artist:J. Thomas; Russell Thomas Lane, W. Ronald; Russell
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
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