{"product_id":"words-that-work-its-not-what-you-say-its-what-people-hear","title":"Words That Work: It's Not What You Say, It's What People Hear","description":"The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country\n\nIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like \"The Ten Rules of Successful Communication\" and \"The 21 Words and Phrases for the 21st Century,\" he examines how choosing the right words is essential.\n\nNobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than \"digital cable,\" and why pharmaceutical companies transitioned their message from \"treatment\" to \"prevention\" and \"wellness.\"\n\nIf you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.\u003cbr\u003eASIN: 1401309291\u003cbr\u003eVSKU: RDV.1401309291.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Luntz, Dr. Frank\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":47539377569969,"sku":"RDV.1401309291.VG","price":6.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/1401309291-0.jpg?v=1782062395","url":"https:\/\/www.reliantbookstore.com\/products\/words-that-work-its-not-what-you-say-its-what-people-hear","provider":"Reliant Bookstore","version":"1.0","type":"link"}