{"product_id":"uncopyable-how-to-create-an-unfair-advantage-over-your-competition-updated-and-expanded-edition","title":"Uncopyable: How to Create an Unfair Advantage Over Your Competition (Updated and Expanded Edition)","description":"What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your \"secret sauce\" and get their \"better-than-you\" version on the market faster than you can say \"Usain Bolt.\"\n\nBetter customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific.\n\nBetter pricing? You're kidding, right? The company that lives on price dies on price.\n\nHarsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.\n\nThe Solution?\n\nYou must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going \"outside the box\" - you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.\u003cbr\u003eASIN: 1640951709\u003cbr\u003eVSKU: RDV.1640951709.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Miller, Steve\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":47947542331569,"sku":"RDV.1640951709.VG","price":8.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/1640951709-0.jpg?v=1789757450","url":"https:\/\/www.reliantbookstore.com\/products\/uncopyable-how-to-create-an-unfair-advantage-over-your-competition-updated-and-expanded-edition","provider":"Reliant Bookstore","version":"1.0","type":"link"}