{"product_id":"the-creative-shift-how-to-power-up-your-organization-by-making-space-for-new-ideas","title":"The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas","description":"A brass-tacks guide to delivering and successfully executing one groundbreaking idea after another, without interrupting business as usual\n\n“An essential book.” —Frederick W. Smith, founder and executive chairman, FedEx Corporation\n\nA USA Today Bestseller\n\nHow can organizations prioritize innovation and execute new ideas, while also continuing to do what they do best? We want Mercedes to be careful, methodical, and risk-averse when testing their vehicles. But we also want them to be able to remove their blinders when envisioning next-generation car technology. How can a company strike a balance between operation and exploration?\n\nAndrew Robertson, the CEO of BBDO, an advertising firm considered to be the gold standard of creativity, knows that it is critical to conduct business as usual while pursuing business unusual. Most companies focus on the former, while giving lip service to the latter. In The Creative Shift, Robertson offers the tools to help individuals, teams, and companies switch into creative mode, seamlessly and effectively, including:\nDeveloping a common language to convey when a creative shift is needed; Generating an array of possibilities and applying them onto your problem until something clicks; Managing unhelpful personality traits; Properly incentivizing and protecting creative contributions; Getting out into the world to “forage” for ideas.\nThis book is for every manager, leader, and entrepreneur who needs to rally a team, an organization, or themselves to think big and keep the flame of invention burning brightly while under suffocating pressure—which happens to be when you need creative problem-solving the most.\u003cbr\u003eASIN: 1541705246\u003cbr\u003eVSKU: RDV.1541705246.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Robertson, Andrew\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":48079537340593,"sku":"RDV.1541705246.VG","price":9.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/1541705246-0.jpg?v=1792698598","url":"https:\/\/www.reliantbookstore.com\/products\/the-creative-shift-how-to-power-up-your-organization-by-making-space-for-new-ideas","provider":"Reliant Bookstore","version":"1.0","type":"link"}