{"product_id":"the-creative-economy-how-people-make-money-from-ideas-2","title":"The Creative Economy: How People Make Money from Ideas","description":"Creativity is the fastest growing business in the world. Companies are hungry for people with ideas—and more and more of us want to make, buy, sell, and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives, and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents, and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent, and recycle. Know when to break the rules. Whether in film or fashion, software, or stories, by turning ideas into assets anyone can make creativity pay.\u003cbr\u003eASIN: 0141977035\u003cbr\u003eVSKU: RDV.0141977035.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Howkins, John\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":47377131700401,"sku":"RDV.0141977035.G","price":6.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/0141977035-0_58bc3746-06f8-4baf-8e63-2b272b14260b.jpg?v=1781116348","url":"https:\/\/www.reliantbookstore.com\/products\/the-creative-economy-how-people-make-money-from-ideas-2","provider":"Reliant Bookstore","version":"1.0","type":"link"}