{"product_id":"streetsmart-marketing","title":"StreetSmart Marketing","description":"A ``how-to'' guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through ``grass-roots'' marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.\u003cbr\u003eASIN: 0471618829\u003cbr\u003eVSKU: 56JTFH0017YZ_ns\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Slutsky, Jeff\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is a well used but readable copy. Integrity of the book is still intact with no missing pages. May have considerable notes or highlighting.  Cover image on the book may vary. Ships out quickly in a secure plastic mailer!  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":43344067657905,"sku":"56JTFH0017YZ_ns","price":7.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/skuimage_ca71c320-f4f0-4a12-bee4-dc07bf27874c.jpg?v=1707265745","url":"https:\/\/www.reliantbookstore.com\/products\/streetsmart-marketing","provider":"Reliant Bookstore","version":"1.0","type":"link"}