{"product_id":"revenue-management-hard-core-tactics-for-market-domination-1","title":"Revenue Management: Hard-Core Tactics for Market Domination","description":"From the man the Wall Street Journal hailed as \"the guru of Revenue Management\" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.\n\nWhatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.\n\nUsing case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.\u003cbr\u003eASIN: 0767900332\u003cbr\u003eVSKU: RDV.0767900332.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Cross, Robert G.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":48003072458929,"sku":"RDV.0767900332.G","price":6.98,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.reliantbookstore.com\/products\/revenue-management-hard-core-tactics-for-market-domination-1","provider":"Reliant Bookstore","version":"1.0","type":"link"}