{"product_id":"product-launch-practical-guide-to-launching-medical-device-products","title":"Product Launch: Practical Guide to Launching Medical Device Products","description":"If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch.\u003cbr\u003eASIN: 0990908100\u003cbr\u003eVSKU: RDV.0990908100.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Kerr, Nikolas F.|Recupero, Tony\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":48086640525489,"sku":"RDV.0990908100.VG","price":37.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/0990908100-0.jpg?v=1792783234","url":"https:\/\/www.reliantbookstore.com\/products\/product-launch-practical-guide-to-launching-medical-device-products","provider":"Reliant Bookstore","version":"1.0","type":"link"}