{"product_id":"principles-of-bicycle-retailing-1","title":"Principles of Bicycle Retailing","description":"The only practical, step-by-step retail guide for bicycle dealers. Features chapters on fundamental issues relating to opening and running a bike store...and selling bicycles. Chapters include: Buying a Bike Line (by Harley Phillips), Shopping a Trade Show (by Harley Phillips), Megatrends in the Bike Business, Sales and Marketing Techniques, Goal Setting, Store Design, Traffic Builders, Soft Goods, Bike Store Finance, Personnel, and more. Companion manual to \"Principles of Bicycle Retailing III\" and \"Bicycle Retailers Guide to Getting Rich in the Recession,\" by the same author.\u003cbr\u003eASIN: 0924272007\u003cbr\u003eVSKU: 56JUHA0007NP_ns\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Kirk, Randy W.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in good condition with very minimal damage. Integrity of the book is in good condition with no missing pages. Pages can have minimal notes or highlighting.  Cover image on the book may vary. Ships out quickly in a secure plastic mailer!  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":46591959466161,"sku":"56JUHA0007NP_ns","price":17.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/0924272007-0.jpg?v=1768411473","url":"https:\/\/www.reliantbookstore.com\/products\/principles-of-bicycle-retailing-1","provider":"Reliant Bookstore","version":"1.0","type":"link"}