{"product_id":"permission-marketing-turning-strangers-into-friends-and-friends-into-customers-a-gift-for-marketers","title":"Permission Marketing: Turning Strangers into Friends and Friends into Customers (A Gift for Marketers)","description":"The man Business Week calls \"the ultimate entrepreneur for the Information Age\" explains \"Permission Marketing\"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.\n\nWhether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.\n\nInstead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale.\u003cbr\u003eASIN: 0684856360\u003cbr\u003eVSKU: RDV.0684856360.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Godin, Seth\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":45296459317425,"sku":"RDV.0684856360.G","price":6.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/0684856360-0.jpg?v=1743184155","url":"https:\/\/www.reliantbookstore.com\/products\/permission-marketing-turning-strangers-into-friends-and-friends-into-customers-a-gift-for-marketers","provider":"Reliant Bookstore","version":"1.0","type":"link"}