{"product_id":"net-gain-expanding-markets-through-virtual-communities-1","title":"Net Gain: Expanding Markets through Virtual Communities","description":"Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.\u003cbr\u003eASIN: 0875847595\u003cbr\u003eVSKU: 56JUHI000W0Y_ns\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Hagel III, John|Armstrong, Arthur G.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book is in excellent condition. Pages are unmarked. Book may have minimal writing inside cover or on cover pages.  The dust jacket or box shows normal wear and tear. Cover image on the book may vary. Ships out quickly in a secure plastic mailer!  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":46592131596465,"sku":"56JUHI000W0Y_ns","price":6.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/0875847595-0.jpg?v=1768415264","url":"https:\/\/www.reliantbookstore.com\/products\/net-gain-expanding-markets-through-virtual-communities-1","provider":"Reliant Bookstore","version":"1.0","type":"link"}