{"product_id":"markets-never-forget-but-people-do-how-your-memory-is-costing-you-money-and-why-this-time-isn-t-different","title":"Markets Never Forget (But People Do): How Your Memory Is Costing You Money—and Why This Time Isn’t Different","description":"Sir John Templeton, legendary investor, was famous for saying, \"The four most dangerous words in investing are, 'This time it's different.'\" He knew that though history doesn't repeat, not exactly, history is an excellent guide for investors.\nIn Markets Never Forget But People Do: How Your Memory Is Costing You Money and Why This Time Isn't Different, long-time Forbes columnist, CEO of Fisher Investments, and 4-time New York Times bestselling author Ken Fisher shows how and why investors' memories fail them―and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make. The past is never indicative of the future, but history can be one powerful guide in shaping forward looking expectations. Readers can learn how to see the world more clearly―and learn to make fewer errors―by understanding just a bit of investing past.\u003cbr\u003eASIN: 111809154X\u003cbr\u003eVSKU: RDV.111809154X.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Fisher, Ken|Hoffmans, Lara W.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":47207930101937,"sku":"RDV.111809154X.VG","price":6.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/111809154X-0.jpg?v=1776104723","url":"https:\/\/www.reliantbookstore.com\/products\/markets-never-forget-but-people-do-how-your-memory-is-costing-you-money-and-why-this-time-isn-t-different","provider":"Reliant Bookstore","version":"1.0","type":"link"}