{"product_id":"marketing-strategy-2","title":"Marketing Strategy","description":"Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on \"everyday low pricing\" versus hi-low promotional pricing\"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.\u003cbr\u003eASIN: 0684831910\u003cbr\u003eVSKU: RDV.0684831910.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Schnaars, Steven P.\u003cbr\u003eBinding: Paperback\u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":46307081420977,"sku":"RDV.0684831910.G","price":5.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/0684831910-0.jpg?v=1760550028","url":"https:\/\/www.reliantbookstore.com\/products\/marketing-strategy-2","provider":"Reliant Bookstore","version":"1.0","type":"link"}