{"product_id":"marketing-on-a-shoestring-low-cost-tips-for-marketing-your-products-or-services-wiley-small-business-edition","title":"Marketing on a Shoestring: Low-Cost Tips for Marketing Your Products or Services (Wiley Small Business Edition)","description":"A practical compendium of the best, inexpensive marketing techniques for small businesses and service firms. Presents useful ideas in a straightforward, step-by-step manner. Features suggestions for selling, advertising, publicity, promotion and customer service—all designed for low-cost but effective implementation. This edition contains thorough coverage of the latest methods in the age of the PC, fax, E-mail and laser printer plus a new chapter, Beyond Market Niching, which emphasizes how to anticipate what's next within the markets you've targeted and becoming the only viable alternative to meet your customers' needs.\u003cbr\u003eASIN: 0471310948\u003cbr\u003eVSKU: RDV.0471310948.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Davidson, Jeff\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":44807736361137,"sku":"RDV.0471310948.G","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/skuimage_f630a9db-8bfd-42fb-a526-8776ee7d9c6d.jpg?v=1729965919","url":"https:\/\/www.reliantbookstore.com\/products\/marketing-on-a-shoestring-low-cost-tips-for-marketing-your-products-or-services-wiley-small-business-edition","provider":"Reliant Bookstore","version":"1.0","type":"link"}