{"product_id":"managing-technology-and-innovation-for-competitive-advantage","title":"Managing Technology and Innovation for Competitive Advantage","description":"This is the first book to provide an integrated, strategic view of management of technology. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today--e.g., globalization, time compression, technology integration--and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes--T-M matrix, environmental drivers, process of decision making, competitive vs collaborative approaches, and value creation--are followed throughout. Technology Environment; Processes Of Technology Change: Innovation And Diffusion; Technology And Competition; Process Innovation, Value Chains And Organization; Technology Intelligence; Technology Strategy: Collaborative Mode; Appropriation Of Technology; Deployment In New Products; Deployment Of Technology In The Value Chain; Organizing For Innovation; Intellectual Property Strategy; Project Valuation And Financing. For Chief Technology Officers; Directors of Technology, R\u0026amp;D, Product Development, Operations; Chief Information Officers.\u003cbr\u003eASIN: 0130305065\u003cbr\u003eVSKU: RDV.0130305065.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Narayanan, V.K.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":44409146376369,"sku":"RDV.0130305065.G","price":7.87,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/skuimage_4cf083d0-5bee-4a81-8e8d-dfa0dbbefa8f.jpg?v=1721322718","url":"https:\/\/www.reliantbookstore.com\/products\/managing-technology-and-innovation-for-competitive-advantage","provider":"Reliant Bookstore","version":"1.0","type":"link"}