{"product_id":"insanely-simple-the-obsession-that-drives-apples-success","title":"Insanely Simple: The Obsession That Drives Apple's Success","description":"Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.\n\nAs ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.\n\nThis book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.\n\nSegall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.\u003cbr\u003eASIN: 1591846218\u003cbr\u003eVSKU: RDV.1591846218.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Segall, Ken\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":47651054420145,"sku":"RDV.1591846218.VG","price":6.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/1591846218-0.jpg?v=1782668991","url":"https:\/\/www.reliantbookstore.com\/products\/insanely-simple-the-obsession-that-drives-apples-success","provider":"Reliant Bookstore","version":"1.0","type":"link"}