{"product_id":"improving-the-user-experience-through-practical-data-analytics-gain-meaningful-insight-and-increase-your-bottom-line-1","title":"Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line","description":"Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data―not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you’ll delight your users, increase your bottom line and gain a powerful competitive advantage for your company―and yourself.\nKey features include:\nPractical advise on choosing the right data analysis technique for each project.\nA step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field.\nDetailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS.\nClear and concise guidance on interpreting the data output.\nExercises to practice the techniques Practical guidance on choosing the right data analysis technique for each project. Real-world examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals. A step-by-step methodology for applying each predictive technique, including detailed examples. A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report. Exercises to learn the techniques\u003cbr\u003eASIN: 0128006358\u003cbr\u003eVSKU: 56JTFR001U6Z_ns\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Fritz, Mike|Berger, Paul D.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is a well used but readable copy. Integrity of the book is still intact with no missing pages. May have considerable notes or highlighting.  Cover image on the book may vary. Ships out quickly in a secure plastic mailer!  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":46732919963825,"sku":"56JTFR001U6Z_ns","price":15.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/0128006358-0.jpg?v=1774549798","url":"https:\/\/www.reliantbookstore.com\/products\/improving-the-user-experience-through-practical-data-analytics-gain-meaningful-insight-and-increase-your-bottom-line-1","provider":"Reliant Bookstore","version":"1.0","type":"link"}