{"product_id":"iconoclast-a-neuroscientist-reveals-how-to-think-differently","title":"Iconoclast: A Neuroscientist Reveals How to Think Differently","description":"No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.\n\nThough indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.\n\nThrough vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country\/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances.\n\nPacked with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself.\u003cbr\u003eASIN: 1422133303\u003cbr\u003eVSKU: RDV.1422133303.LN\u003cbr\u003eCondition: Like New\u003cbr\u003eAuthor\/Artist:Berns Ph.D., Gregory\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in like new condition. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":47699767525553,"sku":"RDV.1422133303.LN","price":7.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/1422133303-0.jpg?v=1783879648","url":"https:\/\/www.reliantbookstore.com\/products\/iconoclast-a-neuroscientist-reveals-how-to-think-differently","provider":"Reliant Bookstore","version":"1.0","type":"link"}