{"product_id":"how-to-become-a-marketing-superstar-unexpected-rules-that-ring-the-cash-register","title":"How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register","description":"With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as:\n\nMake a big splash, instead of a lot of little ripples Always have a pipeline to the president Own a market, not a mill The long and short definitions of marketing\n\nThere are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.\u003cbr\u003eASIN: 0786868244\u003cbr\u003eVSKU: RDV.0786868244.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Fox, Jeffrey J.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in excellent condition. There may be minimal writing on the inside cover or cover page. The dust jacket is missing. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":46750888362161,"sku":"RDV.0786868244.VG","price":6.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/0786868244-0.jpg?v=1775586409","url":"https:\/\/www.reliantbookstore.com\/products\/how-to-become-a-marketing-superstar-unexpected-rules-that-ring-the-cash-register","provider":"Reliant Bookstore","version":"1.0","type":"link"}