{"product_id":"generation-chef-risking-it-all-for-a-new-american-dream","title":"Generation Chef: Risking It All for a New American Dream","description":"Inside what life is really like for the new generation of professional cooks—a captivating tale of the make-or-break first year at a young chef’s new restaurant.\n\nFor many young people, being a chef is as compelling a dream as being a rock star or professional athlete. Skill and creativity in the kitchen are more profitable than ever before, as cooks scramble to reach the top—but talent isn’t enough. Today’s chef needs the business savvy of a high-risk entrepreneur, determination, and big dose of luck.\n\nThe heart of Generation Chef is the story of Jonah Miller, who at age twenty-four attempts to fulfill a lifelong dream by opening the Basque restaurant Huertas in New York City, still the high-stakes center of the restaurant business for an ambitious young chef. Miller, a rising star who has been named to the 30-Under-30 list of both Forbes and Zagat, quits his job as a sous chef, creates a business plan, lines up investors, leases a space, hires a staff, and gets ready to put his reputation and his future on the line.\n\nJournalist and food writer Karen Stabiner takes us inside Huertas’s roller-coaster first year, but also provides insight into the challenging world a young chef faces today—the intense financial pressures, the overcrowded field of aspiring cooks, and the impact of reviews and social media, which can dictate who survives.\n\nA fast-paced narrative filled with suspense, Generation Chef is a fascinating behind-the-scenes look at drive and passion in one of today’s hottest professions.\u003cbr\u003eASIN: 1583335803\u003cbr\u003eVSKU: 56JTFH0013KN_ns\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Stabiner, Karen\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is a well used but readable copy. Integrity of the book is still intact with no missing pages. May have considerable notes or highlighting.  The dust jacket or box shows normal wear and tear. Cover image on the book may vary. Ships out quickly in a secure plastic mailer!  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":43349647786161,"sku":"56JTFH0013KN_ns","price":6.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/skuimage_639d623f-7300-461c-8545-cc86007f385e.jpg?v=1707433937","url":"https:\/\/www.reliantbookstore.com\/products\/generation-chef-risking-it-all-for-a-new-american-dream","provider":"Reliant Bookstore","version":"1.0","type":"link"}