{"product_id":"empowered-unleash-your-employees-energize-your-customers-and-transform-your-business","title":"Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business","description":"Is Your Company EMPOWERED for Success?\nYou know it’s happening within your organization. Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers? How can you be one? And just as important—how can you lead them?\n\nWe call them HEROes: highly empowered and resourceful operatives. Your company needs them because in the age of Twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of Web information, your customers now come to the table armed with more data and access than ever before, and in many cases, your company is overmatched.\n\nIn Empowered, Forrester’s Josh Bernoff—coauthor of the pioneering book Groundswell—and Ted Schadler explain how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who tapped into Internet computing resources to open an entirely new customer channel for Thomson Reuters. Or John Stadick, who equipped 600 sales staff with iPhones and boosted profits at his construction rental company.\n\nThe truth is, one in three of your information workers already use easily accessible technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. At the heart of a HERO-powered business is a new pact between these critical employees, company managers, and the IT department: HEROes build new solutions to meet customer needs, management sets clear rules while encouraging more experimentation, and IT expands its role to both support and secure these solutions.\n\nFueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition:\n\nStatistical analysis of the 16% of customers who account for 80% of the online influence The four-step IDEA process to transform customer-facing service, marketing, and mobile applications A tool to score HERO projects on value and effort, to offer guidance on which projects to support The HERO index: A scorecard of the industries and departments with the most—and the fewest—HEROes Roadmaps for collaboration systems that stimulate and support HERO innovation The game plan for IT’s new role as a key partner in technology ideas throughout the company Dozens of case studies and examples from firms in every industry, from retail to business services Armed with an arsenal of exciting and valuable new technologies, your employees are already transforming the way you do business. You can lead them or block them—it’s your choice. Empowered will help you make the right decision.\u003cbr\u003eASIN: 1422155633\u003cbr\u003eVSKU: RDV.1422155633.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Bernoff, Josh|Schadler, Ted\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":44212898594993,"sku":"RDV.1422155633.G","price":6.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/skuimage_989ec6ef-fb44-4915-8210-7c4fd8210d9a.jpg?v=1717694655","url":"https:\/\/www.reliantbookstore.com\/products\/empowered-unleash-your-employees-energize-your-customers-and-transform-your-business","provider":"Reliant Bookstore","version":"1.0","type":"link"}