{"product_id":"consumer-behavior-1","title":"Consumer Behavior","description":"Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.\u003cbr\u003eASIN: 0618013261\u003cbr\u003eVSKU: RDV.0618013261.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Hoyer, Wayne D.|Macinnis, Deborah J.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":44653162594481,"sku":"RDV.0618013261.G","price":10.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/skuimage_0164760d-646a-4092-bf21-62093a567f4d.jpg?v=1726772784","url":"https:\/\/www.reliantbookstore.com\/products\/consumer-behavior-1","provider":"Reliant Bookstore","version":"1.0","type":"link"}