{"product_id":"bringing-new-technology-to-market-2","title":"Bringing New Technology to Market","description":"This book presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables readers to understand different business models and processes from mainstream types of businesses, and teaches them how to successfully commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high tech environment. A four-part organization covers: The Foundations of Technology Commercialization, Intellectual Property and Valuation, Financial Strategies for Technology Start-Ups, and The Transition from R\u0026amp;D to Operations. For potential entrepreneurs and corporate venturers.\u003cbr\u003eASIN: 0130933732\u003cbr\u003eVSKU: RDV.0130933732.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Allen, Kathleen R.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":47682395799729,"sku":"RDV.0130933732.G","price":8.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/0130933732-0_1755f757-8fec-4970-9df2-67d0c5eed8c0.jpg?v=1783551061","url":"https:\/\/www.reliantbookstore.com\/products\/bringing-new-technology-to-market-2","provider":"Reliant Bookstore","version":"1.0","type":"link"}