{"product_id":"be-your-own-brand-a-breakthrough-formula-for-standing-out-from-the-crowd-2","title":"Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd","description":"In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.\n\nMcNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.\u003cbr\u003eASIN: 1576751414\u003cbr\u003eVSKU: RDV.1576751414.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Speak, Karl|McNally, David|Speak, Karl D\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":47682291400881,"sku":"RDV.1576751414.G","price":6.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/1576751414-0_4bc1c308-2462-4e54-b863-0dfe0b3adba3.jpg?v=1783546730","url":"https:\/\/www.reliantbookstore.com\/products\/be-your-own-brand-a-breakthrough-formula-for-standing-out-from-the-crowd-2","provider":"Reliant Bookstore","version":"1.0","type":"link"}