{"product_id":"alien-thinking-the-unconventional-path-to-breakthrough-ideas","title":"ALIEN Thinking: The Unconventional Path to Breakthrough Ideas","description":"How do people come up with truly original ideas? The answer is to think outside the box—way outside.\n\nFor the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.\n\nThese five patterns—Attention, Levitation, Imagination, Experimentation, and Navigation—lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality.\n\nThrough surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. ALIEN Thinking can help any of us find innovative solutions to the most difficult problems.\u003cbr\u003eASIN: 1541750918\u003cbr\u003eVSKU: RDV.1541750918.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Bouquet, Cyril|Wade, Michael|Barsoux, Jean-Louis\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.  \u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":48107023171761,"sku":"RDV.1541750918.VG","price":9.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/1541750918-0.jpg?v=1793216619","url":"https:\/\/www.reliantbookstore.com\/products\/alien-thinking-the-unconventional-path-to-breakthrough-ideas","provider":"Reliant Bookstore","version":"1.0","type":"link"}