{"product_id":"advertising-promotion-and-other-aspects-of-integrated-marketing-communications-1","title":"Advertising, Promotion, and Other Aspects of Integrated Marketing Communications","description":"ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.\u003cbr\u003eASIN: 0324321430\u003cbr\u003eVSKU: RDV.0324321430.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Shimp, Terence A.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e","brand":"Reliant Bookstore","offers":[{"title":"Default Title","offer_id":46208747045041,"sku":"RDV.0324321430.G","price":11.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0544\/8872\/7729\/files\/0324321430-0.jpg?v=1756229721","url":"https:\/\/www.reliantbookstore.com\/products\/advertising-promotion-and-other-aspects-of-integrated-marketing-communications-1","provider":"Reliant Bookstore","version":"1.0","type":"link"}